How Your Spend Target Works
You can find and manage your spend target on the HomeAdvisor website or by calling customer care. Your spend target is an estimated 28 day period dollar amount that you would like HomeAdvisor to try to meet when sending you leads.
The spend target is not a hard cap, but rather an estimated goal of monthly spend. Instant Booking leads and all opportunity types are charged outside of your spend target. You may also exceed your spend target for a few reasons, including by a lead because our matching algorithm will send a lead up until the precise point your spend target is exceeded (i.e. if your spend target is $500, and you are currently at $480, you may still receive at Lead valued at $40, at which point you would not receive any more leads as you would have exceeded $500). We may also allow you to exceed your spend target when receiving directory leads. These are leads where customers specifically select you out of all available pros and are therefore highly engaged customers.
Your spend target will reset every 28 days, starting on your initial approval date into the HomeAdvisor network. If you modify your spend target mid-cycle, it will be prorated based on the increased or decreased amount (i.e. If you reduce your spend target from $1000 to $500 on day 14 out of the 28 day cycle, regardless of what you have spent to date the remainder of the period would have a spend target of (14/28) * $500 = $250. So, if you had spent $400 to date, you could still spend an additional $250 for the remainder of the period). If you pause your leads mid-cycle (and un-pause them during the same cycle), your spend target will not reset. You’re required to set a minimum spend target when changing your spend target online, and when you call into customer care.
Please review your invoices regularly to ensure that you are satisfied with your spend target as set. As a reminder, you can manage your lead flow by adjusting your spend target, services offered, and Zip Code coverage.