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Leads

Leads: Frequently Asked Questions

Have questions about the leads you receive as a HomeAdvisor pro? We’re here to help.

How will I receive leads

There are three different types of leads: Market Match, Exact Match and Instant Booking. Through your notification preferences in your HomeAdvisor account, you’re in control of how you are notified of new leads. You can receive leads via:

  • App notification
  • Text
  • Email
  • Phone call

You can also receive leads through “booked appointments,” which you can access in your profile. Learn more details about the different types of leads here.

What details are included in each lead?

There are a few details you’ll receive for every lead that comes your way. This information includes:

  • The homeowner’s name
  • How to contact them
  • Location of the project
  • Details of the project

You can call or text the homeowner directly from the HomeAdvisor Pro mobile app.

How many service pros get each lead?

The total number of pros who get a lead depends on the type of lead it is and the service area the pro is in.

  • Market Match: Up to four pros.
  • Exact Match: As many service pros as the homeowner chooses to connect with.
  • Instant Booking: As many service pros as the homeowner chooses to connect with.

Is a lead a guaranteed job?

No, a lead is not a guaranteed job. You’ll need to follow up quickly with a homeowner to maximize your chances of winning the lead. You can also set yourself up for success with a robust online profile. Learn more about how to set yourself apart from the competition with a profile here.

How much do leads cost?

The cost of a lead depends on several factors. These include but are not limited to:

  • Project size
  • Project location
  • Project type

You may be charged more for a lead when a homeowner chooses to connect with you directly. This includes Exact Match and Instant Booking leads.

How am I charged for leads?

You are charged for a lead as soon as a homeowner sends out a request for a pro who matches your area of expertise and coverage area.

You are charged for a Market Match or Exact Match lead whether or not you open or respond to it. You are charged for an Instant Booking lead as soon as it’s sent, even if you fail to confirm the appointment, or cancel the appointment.

You can find a breakdown of each lead and your billing statement on the site or in the app. You can learn more about how to increase your chances of winning a lead here.

How do I manage my lead volume and budget?

You can increase or decrease your lead volume and budget by adjusting:

  • Your service offerings
  • Zip code coverage
  • Spend target
  • Turning your profile to ‘busy’
  • Pausing and un-pausing leads

You can make many of these changes in your account. You can also call Customer Care for help.

What is a spend target?

You set your spend target with HomeAdvisor. This is an estimated dollar amount you’d like to spend each month on leads – it is not a hard cap.

Instant Booking leads, as well as all opportunity types, do not count toward your spend target.

You can change your spend target by accessing your HomeAdvisor account through a desktop or laptop computer.

Why did I exceed my spend target?

There are a few ways you can exceed your spend target.

  1. You have remaining spend target. We will match you with homeowners if you have spend target left for the month, even if that lead exceeds the spend target. For example: If you have a $100 spend target and you’ve spent $80 for the month, you might receive a lead that could exceed that $20, depending on the cost of the lead.
  2. We may also allow you to exceed your spend target when receiving directory leads. These are leads where customers specifically select you out of all available pros and are therefore highly engaged customers.

Do all leads count toward my spend target?

No, all leads do not count toward your spend target. Only Market Match and Exact Match leads count toward your spend target. Instant Booking leads and opportunity types are highly targeted and are billed separately.

How does turning my profile to “busy” affect my leads?

You can turn your profile to “busy” if you have other commitments and want to limit the amount of new work you take on. “Busy” profiles offer:

  • Fewer tasks
  • Fewer zip code options
  • The ability to choose which types of leads you do and don’t want to receive

What should I do if I’m getting incorrect leads?

If you notice leads coming your way that aren’t relevant to you or the work you do, first check your account to make sure your service offerings and zip code coverage are correctly set. Correct any issues you find immediately to make sure the right leads come your way.

In some cases, you can request a lead credit through your account or by calling Customer Care.


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